Felipe Hegg
I started my journey in the arts at an early age and have been exploring various facets of this fascinating market for over 16 years. As an independent curator, artist agent, and partner-director of Galeria Lume for nearly a decade, I have developed a deep understanding of the complexities and challenges of the art world.
I began collecting and working with art at the age of 25. Along my journey, I encountered challenges that I realized were common among art collectors and enthusiasts: a lack of transparency in pricing, difficulty accessing impartial information, and concerns about the authenticity of works—persistent issues that generate uncertainty. How could I, someone immersed in the art world, still find these problems difficult to resolve?
In 2019, I felt ready to take on a new challenge. Determined to bridge this gap, I sold my previous company, moved to the United States, and established my own Art Advisory office. These four years abroad were pivotal in deepening my studies, expanding my network, and gaining an international perspective on the art market.
At Felipe Hegg Art Advisory, we focus on delivering tailor-made services that ensure each collection is unique. We are committed to providing an educational, secure, and rewarding journey for our clients throughout the process.
Catering to the diverse needs of the market, Felipe Hegg Art Advisory offers a range of services designed for companies, emerging collectors, and seasoned ones alike—ensuring that every client receives the support and guidance they need to achieve their goals in the art world
Felipe Hegg
Art Advisor, member of the Patrons of MASP (São Paulo Museum of Art Assis Chateaubriand), he is an ambassador for Project 55 (an organization that promotes Brazilian artistic production in the United States), and develops philanthropic projects.
Meet the Team
Our team is made up of talented individuals who combine knowledge and a passion for art. Together, we work with dedication and sensitivity to guide collectors through every step of their journey in the art world
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Art Advisor and Sales Directormarina@felipehegg.com
Marina Goulart is responsible for advising FHAA’s clients, as well as coordinating events and tailor made experiences.
She holds a degree in Marketing and Communication from ESPM in São Paulo and has begun an MBA in Design Strategy at the California College of the Arts in San Francisco.
Marina has worked on the development of significant American art collections, including research, exhibition planning, transportation and logistics, and project operations.
She has also organized immersive art travel experiences, bringing VIP client groups to international art fairs and events, and collaborated with prominent Brazilian galleries on strategy and participation in art fairs in the United States.
Originally from Brazil, Marina led the communication team and supported partnerships and VIP relations for the São Paulo International Art Fair, SP-Arte, from 2015 to 2018.
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Marketing and Research CoordinatorLucas Variz serves as an Art Advisory Assistant and is also responsible for Marketing and Research at FHAA.
He works on developing communication strategies and consultancy, with a focus on artwork research and critical analysis.
His expertise encompasses the study of art history, always aiming to connect audiences deeply and meaningfully with the artistic universe.
Lucas graduated in Visual Arts from FAAP with academic distinction under the mentorship of artist Thiago Honório. Alongside his studio practice as a visual artist, he has dedicated himself to theoretical research, with a particular interest in the artistic production of the 1960s and 1970s.
In 2022, he was awarded a research grant for young talents at the prestigious Fábrica Research Center residency in Italy, founded by the Benetton Group.
“I am attracted to productions full of meaning, original points of view for art history and the times we live in.”
— Felipe Hegg
Customer reviews
Felipe, as an art advisor, creates an easy bridge to cross, uniting the world of the arts and people like me, who have the desire, but do not know where to start exploring. With an insightful look, a lot of empathy and no affectations, he presents you with a new, delicious and, therefore, inescapable world once you start "
— Rafael N.
”In addition to having great taste and a vast knowledge in art, he manages to bring exactly what you are looking for, which fits perfectly in the place where you intend to place the art. He speaks the client's language. ”
— Ricardo L.
Felipe helps me build my collection, understand more about art and have fun during the whole process. He always respected and understood my aesthetics, worked within the set budget for each acquisition and found exactly what I wanted. With him, I have the opportunity to meet new artists, learn more about the art market, travel and meet people from the community.
Bruno B.
Image: Luiz Zerbini